New Balance Recruits Aminé as their Newest Brand Ambassador

New Balance are killers in the game right now, it’s hard not to fall in love with the brand in a market saturated by meagre Adidas releases and influxes of Nike dunks. New Balance just seem to "get it" - supporting both the British and American everyman and woman through their respective ‘Made’ lines allows the sneaker giants to deliver high-quality GRs on a not-so-regular basis. Even when they aren’t “made in America”, models like the 574, 2002r and 550 are forces to be reckoned with in the sneaker world. 

Breaking the mould of artists choosing between Adidas or Nike has seen Jack Harlow, and now Aminé become ambassadors for the brand. Aminé's non-conformist approach to music and fashion adds to his eclectic style, which translates perfectly into the New Balance brand. 

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Animé commented on the partnership, saying “I’m excited to be partnering with New Balance and can’t wait for everyone to see what we have in the works. For anyone that knows me and my style this partnership feels more than natural, I’m very happy to be partnering with people who get it.”

New Balance also used the announcement as an opportunity to tease one of many upcoming colours from the next “Protection Pack”, which we will hopefully see land in the coming months.