Supreme has worked with Fox Racing on a new collection for Fall Winter 25, joining forces to honour the late hip-hop legend DMX the only way they know how — through heavily branded racing gear and adjacent lifestyle apparel.
The latest Supreme x Fox Racing collaboration serves as a tribute to the American extreme-sports brand’s ties to underground culture, specifically Fox’s relationship with DMX and how it is responsible for some of the more sought-after rapper merch from the late 90s to early 2000s.
Fox Racing has been tapped in with the hip-hop world almost as long as Supreme — featuring as the go-to gear choice for DMX and the Ruff Ryders crew during the peak of New York’s aggressive rap scene, amidst a run that birthed legendary projects like the Ryde or Die series and DMX’s #1 album Grand Champ.
Famously worn by DMX and co in the music video for Where the Hood At?, the very same Fox Racing Jerseys return for the brand’s FW25 collaboration with Supreme, joined by sweats, hats, knits, and jackets — all inspired by Fox’s “motor street” lineage.
Across Cordura Hooded Work Jackets, matching Baggy Jeans, Shiny Down Jackets, sweaters, and caps, Supreme deploys its signature version of the Fox Racing logo, before exploring relaxed, everyday iterations of the “racing suit” via Zip-Up Hoodies, Sweatpants, and L/S Tops.
Supreme borrows from DMX and Fox’s earlier vision once more with the Racing Helmet and Chest Guard adorned with the rapper’s moniker and urban-tactical “snow-camo” prints.
The FW25 Supreme x Fox Racing collaboration releases this Thursday, October 23 via the brand’s website and physical locations at 11:00 am EST.
