size? is Offering the Chance to Pick Up Nike's Air-Yeezy 1 for £10

In an attempt to challenge the current state of sneaker sales, European footwear retailer size? have launched their re-size? initiative, which resurrects sneakers of the past and offers the real collectors out there a fair shake at obtaining their grail pair. Kicking off the series is the highly-coveted Nike Air-Yeezy 1, which even 10 years after its initial release, still sells for over $4,000. 

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The Air-Yeezy 1 set the foundations for Kanye West to eventually jump over jumpman - you’ve only to watch the recent jeen-yuhs documentary to see that Donda’s son always had a flair for the fly, however, it was his tumultuous partnership with Nike that cemented the rapper as a force to be reckoned with in the sneaker game. For many, it was also the first dose of that highly addictive drug that plagues modern society - a.k.a sneaker collecting/ reselling.  

It’s no secret that in recent years, the sneaker reselling game has become accessible as a legitimate career - whether you love them or hate them, entrepreneurs like Benjaminkickz have made a name for themselves through buying and selling rare footwear. On the flip side, it has become increasingly difficult for the everyman/ woman to source their desired pair in a reasonable time frame at retail price. 

@benjaminkickz

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The re-size? series aims to combat the current climate, returning to the community-driven roots that were once a pillar of the resale game.

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Entries are available for just £10 - even if you do take an L, all proceeds support Blueprint For All - a community charity that provides inclusivity and support for young people, helping their talents flourish. So when that fateful “sorry you weren’t successful” notification pops up, at least you know your hard-earned cash is going to a solid cause. 

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Enter the raffle here, for your chance to win the Nike Air Yeezy 1 ‘Zen Grey’.