Salomon x Jah Jah’s ACS Pro Honours West African Culture

For its latest collaboration, Salomon is revisiting its newly founded partnership with vegan restaurant and community hub Jah Jah to exhibit their joint passion for a good product, be it a quality pair of kicks or some good old fashioned soul food.

Parisian cuisine staple Jah Jah is a restaurant heralded for its menu that draws on the heritage of owners Coralie Jouhier and Daquisiline Gomis, who come from Afro-Caribbean backgrounds and as such, perpetuate a sense of unity through food and other community-based activities.

The latest Salomon x Jah Jah collaboration is centred around a campaign that brings the symbols and traditions of West Africa to life, especially the mythical Kankourang.

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Kankourang is a spiritual figure originating from Senegal, Gambia and Guinea-Bissau that is worshipped as a guardian of ancestral customs and traditions, and is believed to maintain social order and preserve strength in community.

Creative director Daquisiline Gomis and director/photographer Otman Qrita wanted this campaign to go beyond the promotion of a pair of shoes to become a committed and engaging expression. The film and photo series celebrate the power of West Africa's cultural heritage within the contemporary artistic landscape.

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The Salomon x Jah Jah ACS Pro’s colour combination evokes the innate power found within African and Caribbean communities and the value that comes from embracing ones roots. A chocolate brown upper is highlighted by flashes of red and yellow, finished with dual branded tabs on the tongue and heel.

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The Salomon x Jah Jah ACS Pro will be available on Thursday, September 28th on Salomon.com.