Puma x Formula 1 Announce A$AP Rocky as Creative Director of Newly Founded Partnership
Puma x Formula 1 Announce A$AP Rocky as Creative Director of Newly Founded Partnership
October 25, 2023
Images: ASAP Rocky
A$AP Rocky is undertaking yet another high-profile position, this time serving as Creative Director for Puma’s recently announced partnership with Formula 1.
The first news of Puma’s deal with Formula 1 came in May, announcing that the German sportswear brand would be producing officially licensed apparel for the world’s largest racing organisation. Fast forward to October 23rd and ASAP Rocky has now been unveiled as the man who will oversee design of the project - which is set to be unveiled at the Las Vegas Grand Prix on Sunday, November 19th.
Press images detail various race-isnpired pieces sporting kinetic Puma logos and badges from the likes of Ferrari and Porsche. It also appears special versions of Puma’s y2k incarnate INHALE sneakers will make a grand return alongside the rest of the capsule.
The announcement seemingly also signifies the end of ASAP Rocky’s residencies at Pacsun and Under Armour - and considering the Puma x Formula 1 deal is signed for multiple years to come, we can hopefully expect something more than Rocky’s previous one-off excursions.
