Patta x Tommy Hilfiger Present a Love Letter to 90's Hip hop

American heritage brand Tommy Hilfiger is circling back to their cross-continental collaboration with Patta, to consummate their shared passion for 90’s hip-hop with an ultra baggy, graphic savvy capsule that's cosigned by legendary producer The Alchemist and NYC natives Mike and Wiki.

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Although they are based thousands of miles away from the rap epicentre, Patta has played an integral role in the popularisation of the genre in Amsterdam, as before they amounted to the streetwear entity we know today, they used to move under the Fat Beats Record Store" alias, which drew The Alchemist to the brand and sparked the flames that have since been fanned by their endless creative endeavours.

The collection pivots around Patta’s love for hip hop and Tommy Hilfiger’s close ties to the culture, all furthered by the influence of their mutual friend The Alchemist, who has assembled New York up-and-comers Mike and Wiki for a commemorative music video which acts as a conceptual lookbook for the collection. 

Seen in the “One More” shoot, oversized sweats, varsity jackets and windbreakers act as the staple of any NYC ‘fit, with an enlarged combination of Tommy’s flag logo and Patta’s script on the tees, hoodies and quarter zips, with the bottom half covered by a pair of patched carpenter trousers. 

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All of the above (and more) is available in unisex sizing, priced between €35 and €460.

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Look out for the Patta x Tommy Hillfiger collection on December 2nd, available from their joint website.