Always one for the finer things in streetwear, NYC brand Noah has collaborated with Timex on a Tank watch that evokes the debonair aura of a luxury Cartier at a fraction of the price.
Led by former Supreme designer and current J. Crew creative director Brendon Babenzian, Noah’s work in the collaboration realm is always something to behold and the last time it linked up with Timex, we saw a playful approach to horology spearheaded by a custom Timex Waterbury decorated with graphics honouring the Ocean Defenders Alliance.
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Flipping the script completely, Noah’s latest endeavour with Timex holds no charitable benefit whatsoever and has been undertaken purely for the love of the game.
The design plays heavily into art deco-inspired references popular from the early-to-mid 20th century, featuring a gold-toned case that houses a white dial with black roman numerals, plus colour-matched hands and each brands’ logos printed on the front.
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The classical design is complete with a moonphase function that displays the shift from night to day, marked by mid-century depictions of the sun and crescent moon.
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The watch comes with a black, croc-effect leather strap as standard.
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The Noah x Timex Tank will be available via Noah’s website for $198 USD on Monday, June 10th at 11:00 am EST.
