Manchester City Announce C.P Company as Official Fashion Partner

2023 Treble winners and 3rd richest team in the Premier League Manchester City has announced its latest commercial partnership with C.P Company, enlisting the Italian contemporary firm as its principal “off-pitch fashion partner” for Man City’s campaign in the UEFA Champions League.

Pep Guardiola - the visionary manager behind Manchester City’s competitive success can often be seen sporting a spot of arm lens-adorned clobber from C.P when shouting from the sidelines and much like its Massimo Osti-founded sister brand Stone Island, C.P is closely associated with European football culture and worn like a badge of honour by comrades of “terrace” culture across the entirety of the UK.

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C.P will replace Dsquared2 - who had previously played the role of “outfitter” for Manchester City players since 2016.

The announcement is just one in a long string of big moments for C.P, who have seen a mainstream resurgence since the pandemic, thanks to a stronger collaborative presence and campaigns involving the likes of Borussia Dortmund’s Marco Reus and Arsenal forward Eddie Nketiah.