Louis Vuitton’s SS25 Menswear Show Invitation Includes a Custom Apple AirTag

Pharrell Williams has wasted no time in flexing his collaborative muscles during his tenure as Louis Vuitton’s Menswear Creative Director.

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Timberland, Damien Hirst and Tyler, the Creator are just three entities that have been recruited by Louis Vuitton under Pharrell’s watchful guise since his appointment in February 2023 and once again, using his not-so-incognito finsta account @skateboard, Pharrell has teased a potential milestone partnership between Louis Vuitton and Apple.

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Images via @the.webcloud

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Sandwiched between a satellite image of Earth and a framed photograph of scientific Don Carl Sagan, Pharrell posted a short clip of a spinning Apple AirTag encased within a silver Louis Vuitton-branded medallion. Images have since surfaced showing the same AirTag, which comes as a gift alongside the Louis Vuitton SS25 fashion show invite.

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It is still unclear whether the item is part of an official collaboration between Louis Vuitton and Apple.

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LV’s SS25 menswear show is scheduled to take place on Tuesday, June 18th in Paris, France, so we can possibly expect more to be revealed at that time.