Lacoste and Minecraft Team Up on a Pixelated Apparel Collection

If you've ever wanted to build a virtual world while dressed in matching branded gear, then the gaming gods have a blessing coming your way.

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Over the weekend, Lacoste revealed its highly-anticipated apparel collaboration with Minecraft at the ESpot video game arcade in Paris. Here, attendees from around the globe played together and discovered collaborative clothing made for the characters.

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What could be better? The pieces have also been created IRL, allowing players to match with their avatars at all times.

To celebrate the collaboration, Lacoste brought together a group of Pro gamers to unveil a brand new Minecraft world named Croco Island. Among them were Atomicmari, Shubble and video game designer Scott Major who headlined an exclusive experience via Twitch.

The clothing collection sees dresses, hoodies, t-shirts, tops and polos covered in graphics that merge the identities of both brands. From Lacoste's pixelated crocodile motif to lettering that celebrates togetherness, the range champions community through a variety of action-filled garments.

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The Lacoste x Minecraft collection will see a launch on March 16th on Lacoste's webstore.