Gucci x adidas Continue the Kitsch for Spring ‘23

gucci-adidas-ss23-zx-8000-apparel-release-date
March 19, 2023
Charlie Tyas
Images: Gucci

Last December, adidas and Gucci took their kitschy clobber to the ski resorts of France in the Aprés Ski collection, which expanded on the branding-heavy luxury pieces that have become indicative of the singular Gucci x adidas aesthetic and after a brief hiatus, the two are back for Spring ‘23 with more eccentric styles and a bevvy of footwear updates.

The apparel featured in the latest drop is more of the same flash Gucci styles, stamped with overt adi-signias, exhibited perfectly in the various tracksuits, working with blues, clean whites and a seasonally appropriate green.

Beneath the haute athleisure, you’ll find some serious callbacks to the 70’s and 80’s with v-neck ringer tees in bold colours with large trefoils stamped in the centre and Gucci lettering on the underside complete with tonal stripes on the arms.

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Returning to adidas’ bread and butter, we have an 11-piece collection of new shoe styles, all injected with some of that inimitable Gucci flair across four Gazelle’s, a coequal lineup of ZX8000’s and a trio of luxury slides. Besides one ZX8000, each of the new colourways features some variation of Gucci’s monogram print. 

The standouts from the lineup include an opaque pair of slip-ons with “Gucci” embossed over the upper section and a pink ZX8000 that’s broken up with yellow stripes and tabs, with a corduroy-esque textile on the uppers. 

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It wouldn’t be a proper collaborative capsule without accessories so once again, Gucci has taken a luxury approach to the category that ‘makes an outfit’, with leather, pattern-heavy bags, caps and bucket hats.

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Some items from the latest Gucci x adidas Spring ‘23 collection are available now on Gucci.com, with the remaining pieces set to arrive over the coming weeks.

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SLN Official - Gucci x adidas Continue the Kitsch for Spring ‘23