Over his burgeoning career with Nike, designer Simon Porte Jacquemus has exhibited a knack for reinventing classic Swoosh silhouettes - first tackling the Humara LX, a shoe that combined the best bits of Nike trail running DNA into a duo of feminine colourways, before stamping his initial on the classic Air Force 1, again reworked to honour Nike’s reputation for innovation.
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Jacquemus has all-but covered the core bases of Nike icons and now it’s time to play around with some big-bubbled air technology by remodelling the Air Max 1.
At a glance, it appears that only the side Swooshes have been omitted but upon closer inspection, it’s clear that the silhouette has received a major overhaul to fit in with Jacquemus’ minimalistic, old-school athletic aesthetic.
What is usually a kinetic tick sat on the oblique sections of the Air Max 1 has been replaced with a metallic mini-swoosh that’s carried over from previous Jacquemus x Nike outings and although the two colourways vary in textile choice and palette, both adopt the seamless upper construction that ditches the former panelling in place of a streamlined design that culminates with a sock-liner at the ankle and a pointier toe-box inspired by OG Nike runners.
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In contrast to the sharp shape, squares appear on the inner air bubble, aglets and Jacquemus-branded hang tags.
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The Jacquemus x Nike Air Max 1 could likely release this March, as part of the Nike Air Max Day celebrations.