Corteiz Continues to Rule the World with Looming Nike Collaboration
Corteiz Continues to Rule the World with Looming Nike Collaboration
January 27, 2023
Charlie Tyas
Images: Nike
A culturally significant partnership arises, as Corteiz manages to muscle into a historical meeting with Nike.
</br>
It wasn’t long ago that indie London streetwear brand Corteiz was being sued by Nike and after a litany of sell-out drops and celebrity co-signs, it seems that the American powerhouse is taking the “if you can’t beat ‘em, join em” approach in their latest endeavour, as Nike is now offficially lending its name to a collaboration with one of the UK’s hottest properties.
In typical Corteiz fashion, the project was first revealed using divergent tactics, via an unmissable projection front and centre on Nike’s London flagship outpost. To quote the Batman, ”it’s not just a call, it’s a warning”, as Corteiz’s version of the infamous signal indicates an ominously fire collaboration is looming, and (hopefully) it’s only a matter of time before it arrives.
</br>
It’s likely the collaboration will work on sneakers, typical apparel insertions and no doubt, a tracksuit.