With a new store in Miami and paisley-filled denim drop firmly slotted in Supreme’s back pocket, the brand is swiftly moving on to week 8 of its Spring Summer ‘25 campaign, bringing about a new slew of mainline goods, amongst seasonal carry-all styles and a nostalgic toy collab.
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Playing to an underlying theme of kid-friendly accessories releasing this season, Supreme adds to its E.T Plushie, SpongeBob Water Bottle and SpyraThree water guns with an exclusive Optimus Prime Figure made in collaboration with the Transformers G1 universe.
As shown in a stop-motion video posted to the brand’s social media, the Supreme Optimus Prime toy can be converted from a robot armed to the teeth with two hands, two blasters and a missile runner to a 13” semi-truck with “Supreme” emblazoned across the side.
For grown Supreme fans who’d rather play with plants than toys, the brand also plasters its name on a set of three red, black and white mini ceramic pots.
Separating the two elements that made last week’s “jacquard bandana” denim drop such a success, Supreme is releasing more items built from the staple workwear fabric with a selection of Washed Denim Trucker Jackets, Baggy Shorts, plus Crusher & Camp hats that come in plain colour-choices with embroidered branding - overshadowed by stand-out bleach-dyed variations.
The jacquard portion is covered with the “Cities” range of 6-Panel Caps and Shorts inscribed with the names of the various cities Supreme calls home across the globe.
This week’s “tops” lineup encompasses Champion-made Reverse-Weave Hoodies, new Small Box s/s Tees, Split (American) Football Tops, Tonal Appliqué Sweaters, Frayed Hooded Sweatshirts, Zip-Up Speckled Sweater Vests and the Bitch s/s Work Shirt courtesy of artist Maggie Lee.
Box Logo branding makes its way onto a new roundup of seasonal bags, including Duffles, Mini Pouches and Totes rendered in poly mesh fabrics available in green, black and TrueTimber camo print.
The brand’s proficiency for subverted sportswear is on full display with the leopard-lined Faux Fur Reversible Track Jacket, which comes alongside a technical two-piece Jacket and Trousers set constructed from water-resistant poly ripstop. Apart from core black and white options, Supreme also displays photography from Herbert Migdoll’s coverage of a 1970’s ballet performance. The same graphic also appears on a s/s top.
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Week 8 of Supreme’s Spring Summer ‘25 season will be available this Thursday, April 17 at 11:00 am EST, available from the brand’s webstore and physical locations across the globe.
