Billionaire Boys Club x Reebok Zig Kinetica II Release Information

Reebok's partnership with Billionaire Boys Club is almost as old as Pharrell himself, but like the rapper-producer, their collaborative works are only getting better with age. For years the duo have been (insta)pumping out classic on classic - moving with the times sees them go from iced-out spacemen to desert trekkers - fully equipped with camouflage and lace locks, the Zig Kinetika 2 is built for serious outdoor action.

The silhouette was introduced as an update to its predecessor in 2021, the Zig Kinetika 2 overhauls the previously generic runner, infusing the silhouette with more futuristic tendencies. Arriving in a dusty beige palette, the sneaker uses a tactically-minded sole as the base for the silhouette, with digitised camouflage print covering the majority of the uppers, a perforated heel tab offsets the guerilla-esque camo with a blanket of drab taupe. A small BBC spaceman head features on the inner-medial panel, with branding on the heel and tongue strip. 

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The Reebok x BBC Zig Kinetica 2 will be available May 6th on BBC’s website, with a wider release following on May 13th on Reebok.com.