Following an official announcement last month, Awake NY has now revealed the campaign and coinciding early access raffle for its maiden Nike Air Jordan collaboration, giving fans a shot at purchasing the starring Air Ship sneakers, alongside the collaborative varsity jacket and bleach dye flannel shirt.
Wider campaign imagery also unveils various graphic tees mixing Awake’s serifised font with the iconic Jumpman logo, in addition to gold hoop earrings and headgear.
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Limited products from the Awake NY x Jordan Air Ship collaboration are available now via early EQL raffle.
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The full collection will release via Awake’s webstore on Saturday March 9th.
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UPDATE 26/02/2024:
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Awake NY has now officially revealed its maiden partnership with Jordan brand, confirming past rumblings that the duo would be bestowing the Nike Air Ship with metallic swooshes and snakeskin panelling.
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If previous leaks are any indication, the white/ red colourway Awake just posted to its Instagram account could potentially release alongside a blue version, in addition to co-branded apparel including the letterman varsity jacket worn by Awake brand director Hugo Mendoza.
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The Awake NY x Jordan Air Ship is rumoured to release March 9th, 2024. Keep an eye out for an official confirmation.
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ORIGINAL ARTICLE 04/01/2024:
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Awake NY might be the only streetwear brand yet to collaborate with Jordan and while rumours have been circulating of a potential link-up since Summer 2023, the anticipated partnership has re-entered the headlines following a recent teaser.
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Founder of the homegrown NYC brand Angelo Baque is no stranger to collaborating with Nike’s premier basketball division and oversaw Supreme’s work on the Jordan 5 in 2015, before leaving his position to focus fully on Awake.
The upcoming collaboration was both teased and confirmed by Hugo Mendoza, brand director of Awake, who attended Nike’s 2024 Jordan preview show wearing a co-branded Awake x Jordan varsity jacket, later sharing the two have something cooking for 2024.
Although unconfirmed, the collaboration will likely play on the Nike Air Ship, which has been updated to fit in with the Jordan brand aesthetic via the iconic “wings logo” at the snake-print collars and “jumpman” swing tag. Awake stamp arrives in the serifised “A” that’s stitched into the foremost quarter.
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Expect the Awake NY x Jordan collaboration to arrive this February.
