Once again proving how far a catchy moniker, considered logo placement and regular releases can take a streetwear brand in 2024, South Korean imprint thisisneverthat has unveiled the next chapter in its ongoing series with the legendary Grateful Dead.
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The Grateful Dead is a rock band notorious for cultivating a reputation founded on infamous festival appearances that garnered the attention of thousands of fans who would follow the band while they toured across America from the 1960’s to the 1990’s.
Having already worked with the Grateful Dead in the past, thisisneverthat respects the ideals of the famed rock band and evidences its passion for American culture through graphic examples that display some of the Grateful Dead’s most famous iconography.
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The collection is specifically centred around graphic tees that collage the psychedelic-punk motifs associated with the legendary outfit.
Alongside a healthy selection of tops, thisisneverthat has also applied Grateful Dead-isms to jeans and bags, the latter of which would serve as ideal companions for any true “Deadheads” in the golden age of the band.
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