Palace skateboards is returning for the fifth instalment of its Summer '24 collection and in an attempt to bring some uniformity back to the UK streetwear scene, the defacto European skate leader is focusing on simple branding across core wardrobe staples.
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The "Arc logo" is by no means exclusive to Palace, yet the combination of serifised font-work and an even number of letters in the brand name lend themselves to a logo that "just works".
The Arc Appliqué tee is available in four core colourways that feature contrast lettering and an empty name tag towards the hem - a design feature that is becoming increasingly prevalent as Palace leans further into the sportswear aesthetic it executes so effortlessly.
Palace achieves more curved branding on the aptly titled Archway Coach Jacket that comes in red, blue and beige, finished with contrast piping and panelling under the arms, with a jersey lining added for an authentic "benchwarmer" experience.
Also dropping is a renewed selection of tri-ferg adorned sweatshirts, available in washed pastel hues of blue, pink and green.
Besides basic cargo shorts, corduroy caps and bucket hats featuring built-in neck guards, Palace is releasing more specially-treated garments, working on three matching sets that are comprised of pigment-dyed shorts and track tops complete with vintage-inspired pockets and minimal branding.
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